Integration with Expedia Media Solutions

What is Expedia Media Solutions?

Expedia Media Solutions is the digital marketing platform of Expedia Group, offering hotels and travel providers a unique opportunity to advertise directly across Expedia’s global network. With access to millions of travelers on platforms like Expedia, Hotels.com, Vrbo and Trivago, hotels can target their campaigns based on travel behavior, destination, travel time and more.

The integration between Octopus PMS and Expedia Media Solutions enable you to synchronize your marketing activities with your hotel management so that your campaigns are directly linked to your occupancy status, availability and target audiences.

How can Expedia Media Solutions benefit your business?

By integrating Expedia Media Solutions With your Octopus system, you get access to a powerful and data-driven marketing channel that can increase visibility and sales at the times when your hotel needs it.

Here are some of the benefits for your hotel:

• Increased visibility in relevant markets: Showcase your hotel to millions of potential guests just as they plan their trip.
• Targeted advertising based on data: Use real-time data from Octopus to tailor campaigns based on room availability, seasonality, and specific promotional periods.
• Better utilization of the marketing budget: Spend your advertising dollars where they create the most value with smart campaign tools from Expedia.
• Time-saving workflow: No more duplication of effort – the integration ensures that your campaigns work together with your prices and availability in Octopus.
• Measure and optimize results continuously: Gain insight into which campaigns convert – and adjust the strategy directly from your PMS setup.