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What are Google Hotel Ads?
Google Hotel Ads is Google's own search function and advertising system for hotels. When travelers search for accommodation via Google – for example, "hotel in Copenhagen" – Google Hotel Ads displays current prices, images, reviews and booking options directly in the search results and Google Maps.
With a direct integration to Octopus PMS For example, your hotel can automatically display updated prices and availability via Google Hotel Ads – and even receive direct bookings through your own website, without relying on online travel agencies (OTAs).
How can Google Hotel Ads integration benefit your hotel?
Google Hotel Ads is not just an advertising platform – it is a direct access to travelers, at the very moment they search for a hotel. With the integration to Octopus PMS, you can maximize your visibility while maintaining control over your bookings:
- Show your hotel at the top of Google: Become visible directly in search results and on Google Maps, where many bookings start.
- Direct bookings via our own website: Send guests to your own booking system in Octopus – and save OTA commission.
- Automatic synchronization: Prices and availability are automatically updated from Octopus, so you always display correct information on Google.
- Better utilization of the marketing budget: Pay only for clicks or bookings – and show ads to those already looking for hotels in your city.
- Strengthen your online credibility: The combination of reviews, photos, and price transparency makes your hotel more attractive to searching guests.
